娆㈣繋鍏変复!鑰剁ǎ鐖变綘!涓婂笣绁濈浣?
鍐呭鎼滅储
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鈥滄鍫傗€濅細鐘摢浜涢敊璇紵 鈥斺€擟MP瀹f暀绛栫暐涓殑鍏ぇ鍗遍櫓

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浜屻€佷护浜烘媴蹇х殑鍏釜缂虹偣

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1. 瀵规暀浼氱殑鑽夌巼瀹氫箟

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杩欎簺鏁欎細闈复鐨勫嵄闄╁寘鎷細楂樺帇缁熸不銆佺嫭瑁佺殑鏈湴鐗у笀銆佹暀浼氶琚栨帴鍙楀鏉ヨ祫閲戝埗瀹氬獨澶栫殑鏁欎細鏃ョ▼銆佹暀浼氬唴閮ㄧ殑鏄庝簤鏆楁枟銆佸閮ㄩ偑鏁欏拰寰嬫硶涓讳箟瀵瑰洟濂戠殑娓楅€忋€佽タ鏂瑰紓绔鎵€璋撶殑“鎴愬姛绂忛煶”鐨勫叆渚电瓑锛屼笉鑳滄灇涓俱€?/p>

杩欎簺閿欒鏄偛鍓ф€х殑锛屼絾骞朵笉浠や汉鎯婅锛屽洜涓烘柊绾︽湁寰堝ぇ涓€閮ㄥ垎鍐呭灏辨槸鍏充簬濡備綍闃插尽鏂版暀浼氭墍闈复鐨勫▉鑳併€傜敱浜嶤PM杩囧垎鎺ㄥ磭鐨勬暀浼氭湰鍦熸不鐞嗭紝寰€寰€瀵艰嚧骞磋交鐨勪俊寰掗潰涓存瘉鐏€х殑鎵撳嚮銆?/p>

鎴戠殑涓€涓鏁欏+鏈嬪弸娉ㄦ剰鍒帮紝淇濈綏(浣滀负涓€涓姽澶汉)鍦ㄤ互寮楁墍鏁欎細鍛嗕簡涓夊勾涔嬩箙灏辨槸涓轰簡鎺ㄨ繜褰撳湴鏁欎細鐨勬湰鍦熷寲棰嗗銆?寰?0:31)鎴戜滑闇€瑕佸彈鏁欎簬鐭ヨ鍚堜竴鐨勭墽鑰呯殑蹇犲疄淇″緬锛屼粬浠洜姝ゅ叿澶囩墷鍥烘牴鍩哄苟鎺ュ彈浜嗗湥缁忕湡鐞嗘暀瀵硷紝浣嗚繖浜涘拰浠栦滑鐨勫浗绫嶄笌绉嶆棌鏃犲叧銆?/p>

3. 瀹炵敤涓讳箟鐨勮鎯?/p>

CPM榧撳姳瀹f暀澹拷姹備簨宸ユ灉鏁堛€佷汉鏁板闀垮強鎴忓墽鍖栫殑缁忓巻銆傚敖绠¤繖浜涜拷姹傛湰韬病鏈夊澶у潖澶勶紝浣嗗畠浠緢瀹规槗璇辨儜瀹f暀澹拰瀹f暀绠$悊鑰呬滑鎽掑純鍦g粡鐨勬暀浼氬師鍒欙紝閲囧彇涓栦織鍖栫殑鏁欎細鎴愰暱妯″紡銆傝繖绉嶅鏁欓娼紝鍏跺疄鏄瀹f暀浜嬪伐鐨勭牬鍧忋€?/p>

CPM瀹f暀澹殑鎵樿瘝甯稿父鏄粬浠鎶涘純瑗挎柟鍘熷垯锛屽洜涓鸿繖浜涘師鍒欏湪鍏跺畠鏂囧寲琛屼笉閫?浣嗕粬浠拷姹傛暀浼氳妯°€佷汉鏁板闀垮拰蹇€熸灉鏁堢殑鍋氭硶锛屾湁鏃剁湅璧锋潵鏇村儚鏄彟涓€绉嶆洿鎹簡鏂囧寲鍖呰鐨勭編鍥戒环鍊艰鑰屽凡銆?/p>

4銆佸湥缁忔暀瀵煎惈娣蜂笉娓?/p>

淇濈綏绁峰憡锛屽笇鏈涜嚜宸辫兘澶ц儐鑰屾竻鏅板湴浼犵闊?寮?6:19-20;瑗?:4)锛屼絾CPM绛栫暐鍏充簬鏁欎細瀛﹀湪鍐呯殑鍑犱釜闂纭槸鍚贩涓嶆竻鐨勩€?/p>

姣斿锛岃皝鏄湡姝g殑淇″緬?濡傛灉鏈変汉璇翠粬鐖辫€剁ǎ锛岃繖鏄惁鎰忓懗鐫€浠栧氨鏄窡闅忚€剁ǎ鐨勪汉?(鎴戞浘鍚﹩鏂灄澹扮О浠栦滑姣斿熀鐫e緬鏇寸埍鑰剁ǎ銆?鎴栬€咃紝鐢辨鏉ョ湅锛屽埌搴曟槸浠€涔堟瀯鎴愪簡绂忛煶?

鏄庣‘鍦g粡鍏充簬瀹f暀鐨勬暀瀵硷紝鏄嚦鍏抽噸瑕佺殑锛屼絾CPM鎬绘槸灏藉繁鎵€鑳藉湴浣胯繖涓€鍒囧惈娣蜂笉娓呫€?/p>

5銆佸悓姘戞棌/绉嶆棌鑱氶泦

鎴戞墍璁よ瘑鐨勫鏁欏+浠効鎰忎负鍙嶆姉绉嶆棌涓讳箟鑰岀尞涓婄敓鍛姐€備絾鎴戜滑涓€瀹氳璋ㄦ厧锛屼笉鍙负浜嗗懠鍚?ldquo;鍚岀鏃忔暀浼氱殑鍙戝睍”楂樼湅涓€浜涙皯鏃忓嵈姝ц鍙﹀涓€浜涙皯鏃?杩欐槸CPM鐨勫€″鑰呬滑甯哥姱鐨勯敊璇€?/p>

濡傛灉鏈夊鏁欏+鏉ョ編鍥藉0绉颁粬浠兂瑕佸缓绔嬩竴涓函鐧戒汉鐨勬暀浼氾紝浣犱細鏈変粈涔堝弽搴?鎴戝笇鏈涗綘浼氬悡涓€璺炽€備笉锛屾暀浼氬簲褰撴槸鎵€鏈変汉鐨勬暀浼氥€備粠鏍规湰涓婅€岃█锛屾墍鏈夌殑鏁欎細閮藉簲褰撴槸鍥介檯鏁欎細 (鏁欎細搴斿綋绔姏杩芥眰)锛屽洜涓洪偅鏄垜浠湪涓婂笣瀹濆骇鍓嶇殑缁堟瀬鐩爣銆?/p>

鐢变簬璇█宸紓鍑虹幇绉嶆棌闄愬埗鏄甯哥殑锛屼絾灏嗙鏃忎富涔夋湰韬綔涓洪檺鍒跺氨瀹屽叏杩濊儗浜嗗湥缁忕殑鏁欏锛岃€屼笖涔熸槸鍗佸垎閭伓鐨勩€傝繖鏍风殑鍋氭硶浼氫績杩涙暀浼氭垚闀垮悧?褰撶劧锛屾垜鍋囧畾杩欐牱鍋氱殑鐩殑鏄负浜嗚拷姹傛暀浼氱殑蹇€熸垚闀裤€備絾杩欐牱鍋氭槸鍚︽纭憿?褰撶劧涓嶆槸銆?/p>

6銆佽繃搴﹁澧冨寲

璁稿鍙備笌CPM浜嬪伐鐨勪汉鍥犺繃搴﹁澧冨寲锛岃€屽皢鑷繁缃簬婵€杩涚鏃忎富涔夌殑鍚嶄箟涔嬩笅銆傚綋鐒讹紝浼犳暀澹彲浠ヤ篃鍦ㄩ鐗┿€佺敓娲荤幆澧冦€佽。鐫€鍜岃瑷€涓婂仛鍒板叆涔¢殢淇楋紝浣嗙闊虫湰韬笉鑳介殢涔嬫敼鍙樸€?/p>

瀵圭闊虫柇绔犲彇涔夌敋鑷虫鏇插師鏈竻鏅扮殑鍦g粡缁忔枃鍚箟浠ヤ究璁╃闊虫洿濂藉湴瓒嬮檮褰撳湴鏂囧寲锛岃繖鏍风殑鍋氭硶鍏跺疄鏄斁寮冧簡鍦g粡鍙欎簨锛屽嵆鍋忕浜嗕笂甯濆湪鍦g粡涓簿蹇冭缃殑鍙欎簨涓荤嚎銆傛斁寮冨湥缁忓彊浜嬪氨鏄繃搴﹁澧冨寲鐨勮〃鐜般€?/p>

浠や汉闇囨儕鐨勬槸鏈変簺鍩虹潱寰掑眳鐒惰涓轰粬浠彲浠ユ牴鎹粬浠殑澶勫鎸夎嚜宸辩殑鐞嗚В闅忔剰鏀圭紪绂忛煶銆傛垜浠槸鍚﹀簲甯︾潃鐖卞績鍜屽鎱庣殑鎬濊€冧紶璁茬闊充俊鎭?杩欐槸姣棤鐤戦棶鐨勩€傛垜浠槸鍚﹂渶瑕佸鍏朵粬鏂囧寲淇濇寔鏁忔劅?涓€鐐规病閿欍€備絾鎴戜滑鏇撮渶瑕佸湪鐜颁唬瀹f暀涓悊瑙g闊筹紝澶ц儐鍦版竻鏅板湴浼犺绂忛煶锛屼笖鐭ラ亾鑰剁ǎ棰勮█鏈夐€艰揩锛屽苟宸插憡璇夋垜浠浣曢潰瀵归€艰揩銆?/p>

瀵圭闊崇殑杩囧害璇鍖栧彲鑳借〃鏄庢槸瀹f暀澹€屼笉鏄鏁欑殑瀵硅薄宸茬粡鐨堜緷浜嗘湰鍦熸枃鍖栥€?/p>

涓夈€佹壄杞眬鍔?/strong>

鎴戝缓璁偅浜涙帹鍔–PM瀹f暀绛栫暐鐨勪汉瑕佹壄杞眬鍔匡紝鏀惧純鎬ュ姛杩戝埄鐨勫績鎬侊紝閫熺巼涓嶆槸鍛煎彫銆傛湰鍦熷寲绛栫暐涔熻鏄湁鏁堢殑锛屼絾鏍规嵁鎴戠殑缁忛獙锛屼笌褰撳湴浜虹殑寤虹珛鍏崇郴鏇村瘜鏈夐暱杩滅殑鏋滄晥銆傝タ鏂规暀浼氭湁璁稿浼樼鐨勬鏍峰€煎緱鎴戜滑瀛︿範銆傚鐖舵潈涓讳箟鐨勫弽鎰熶娇鏈湡棰嗚涓嶆効鑺辨椂闂村幓瀛︿範浼犳暀澹负浠栦滑鏍戠珛鐨勫熀鐫e緬棰嗗妯″紡锛岃繖涓庝繚缃楀拰鎻愭懇澶殑妯″紡涓嶅悓銆傚鎱庤€屽瘜鏈夋€濇兂鐨勬暀浼氱瀛︺€佺闊冲拰鍚堜箮鍦g粡鍘熷垯鐨勫綊淇℃墠鑷冲叧閲嶈銆?/p>

鎴戣涓猴紝浼犵闊冲拰妞嶅爞鍙互鍚屾杩涜锛岃櫧鐒惰繖绉嶈矾寰勪竴搴﹀姞閲嶄簡CPM瀹f暀澹滑鐨勯【铏戙€備緥濡傦紝鎴戜滑鍦ㄤ紛鎷夊厠鍩冨皵姣斿嫆鐨勬暀浼氾紝鏈夋潵鑷笉鍚屾枃鍖栧拰璇█鐨勪俊寰掋€傛垜浠殑涓昏璐d换鏄湪娌℃湁鎺ヨЕ绂忛煶鐨勭兢浣撲腑闂磋鏁欎細涓€璧锋妸鍦g粡鐨勭湡鐞嗘椿鍑烘潵銆傞偅浜涗笉淇′笂甯濈殑浜哄父鏉ュ弬瑙傛垜浠殑鏁欎細锛岀湅瑙佷笉鍚岀鏃忕殑鍩虹潱寰掑湪涓€璧锋暚鎷滀笂甯濓紝寰堝浜哄氨杩欐牱鏉ュ埌浜嗗熀鐫i潰鍓嶃€?/p>

闄や簡鍦ㄨ鍙颁笂鍜屽涓汉瀹h涓婂笣鐨勯亾锛屾垜浠繕寮€灞曚竴瀵逛竴鐨勯棬寰掕缁冨拰褰掔撼鎬х殑鍦g粡鐮旂┒锛屾墍鏈夎繖浜涢兘鏄负浜嗗缓绔嬫洿澶氱敱鏈湡棰嗚鐗у吇鐨勬暀浼氥€傛垜浠殑鏁欎細涓嶅畬缇庯紝鎴戜滑涓嶄細鍋囪瀹冩槸瀹岀編鐨勬垨灏嗘槸瀹岀編鐨勶紝浣嗘垜浠細鍔姏鎴愰暱锛屾暀瀵笺€佸閫犲苟褰掓瀹冦€?/p>

鎴戝湪涓婇潰鎻愬埌CPM鏄釜鏂扮瓥鐣ワ紝鏄寚鐩稿浜庡湪鏁翠釜瀹f暀鍘嗗彶鑰岃█瀹冩槸鏂扮殑;浣嗗杩欎釜鐜颁唬瀹f暀鏂规硶灞傚嚭涓嶇┓鐨勪笘鐣岃€岃█锛孋PM(澶х害璇炵敓浜?001骞?宸茬粡杩囨椂浜嗭紝瀹冭鏇存柊鐨勬柟娉曟墍鍙栦唬銆傛垜鐨勫彟涓€浣嶅鏁欏+鏈嬪弸璇达細“DMM(闂ㄥ緬鍒堕€犺繍鍔?鏄柊涓€浠g殑CPM锛屼笓娉ㄤ簬浠ラ『鏈嶄负鍩虹鐨勯棬寰掕缁冨拰鍙戠幇鍦g粡鐮旂┒锛屼絾涓嶅お娉ㄩ噸妞嶅爞銆?rdquo;

杩欎簺鏂版柟娉曢兘濡傚悓鍏跺畠瀹f暀椋庢疆涓€鏍锋潵寰楀揩鍘诲緱涔熷揩锛屽敮鏈夊湪鍋ュ悍鐨勫湥缁忔暀浼氫腑娓呮櫚鍦颁紶璁茬闊崇湡鐞嗭紝灏嗘寔缁埌鑰剁ǎ鍐嶆潵銆?/p>

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